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My Journey into Digital Dealership CX Audits

My Journey into Digital Dealership CX Audits

by Amir Lehrer | Jun 19, 2024 | Customer Experience

What a long strange trip it’s been… Automotive has transformed over the last decade and it’s not slowing down.  But, the more things change, the more they stay the same. I still remember the day I applied for a position with Ford of Canada’s D3 program. In...
Top 10 Signs that your Dealership can use a Digital Presence CX Audit

Top 10 Signs that your Dealership can use a Digital Presence CX Audit

by Amir Lehrer | Jul 23, 2023 | Customer Experience

I used to love David Letterman’s Top 10 list segment on his late night show.  I would often tune in just to see the Top 10 list and when the lists found their way online, the late night website was a regular stop for me.   It’s been close to a decade since the show...
Customer Experience is the New Price

Customer Experience is the New Price

by Amir Lehrer | Jun 2, 2023 | Customer Experience, Uncategorized

For years, car buyers would shop around for the best price. They would decide on a specific vehicle and let the price shopping begin. They could basically buy the same car or get the same service done anywhere, so the price was the most important factor. I’ve got 10...
Steve Jobs on Customer Experience in 1997 (ahead of his time)

Steve Jobs on Customer Experience in 1997 (ahead of his time)

by Amir Lehrer | May 31, 2023 | Customer Experience, Uncategorized

At the Worldwide Developers Conference WWDC in 1997, an angry audience member asked Steve Jobs about Apple canceling the OpenDoc project and encouraging developers to develop apps with Java instead. As a car dealership, you don’t need to know what OpenDoc, Java, or...
Customer Experience has a Need for Speed

Customer Experience has a Need for Speed

by Amir Lehrer | May 17, 2023 | Customer Experience

Do you have a need for speed? I know that I do. We all do in one way or another. It may be driving a bit faster to shave a few minutes off of a commute or running into a Starbucks or Timmy’s instead of waiting on the mile-long drive-through lane. It...
Understanding Customer Experience Vs. Customer Service

Understanding Customer Experience Vs. Customer Service

by Amir Lehrer | May 16, 2023 | Customer Experience

A lot of people use the terms “Customer Service” and “Customer Experience” interchangeably but the truth is that there is a big difference between the two and knowing the difference can change your dealership for the better. Here’s what you...
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Recent Posts

  • My Journey into Digital Dealership CX Audits
  • Top 10 Signs that your Dealership can use a Digital Presence CX Audit
  • Customer Experience is the New Price
  • Steve Jobs on Customer Experience in 1997 (ahead of his time)
  • Preventing Negative Reviews for your Car Dealership

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