What a long strange trip it’s been… Automotive has transformed over the last decade and it’s not slowing down. But, the more things change, the more they stay the same. I still remember the day I applied for a position with Ford of Canada’s D3 program. In...
I used to love David Letterman’s Top 10 list segment on his late night show. I would often tune in just to see the Top 10 list and when the lists found their way online, the late night website was a regular stop for me. It’s been close to a decade since the show...
For years, car buyers would shop around for the best price. They would decide on a specific vehicle and let the price shopping begin. They could basically buy the same car or get the same service done anywhere, so the price was the most important factor. I’ve got 10...
At the Worldwide Developers Conference WWDC in 1997, an angry audience member asked Steve Jobs about Apple canceling the OpenDoc project and encouraging developers to develop apps with Java instead. As a car dealership, you don’t need to know what OpenDoc, Java, or...
Do you have a need for speed? I know that I do. We all do in one way or another. It may be driving a bit faster to shave a few minutes off of a commute or running into a Starbucks or Timmy’s instead of waiting on the mile-long drive-through lane. It...
A lot of people use the terms “Customer Service” and “Customer Experience” interchangeably but the truth is that there is a big difference between the two and knowing the difference can change your dealership for the better. Here’s what you...
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